To my Washington, DC friends: Who can have me as a guest overnight on January 19, 2009 so that I can attend the inauguration?"
Mon Nov 10 18:26:04 +0000 2008
I estimate that I save $208 per month because I spend less of my valuable time opening/closing apps since I began using an iMAC vs Windows.
Wed Sep 10 21:20:45 +0000 2008
Experimenting with iMovie to create video editorial commentaries to embed in Pharma Marketing News articles. Debuts in the Sept 2008 issue.
Mon Aug 25 21:02:46 +0000 2008
I have completely transitioned to my iMAC. The Leopard OS is awesome! How did I deny myself this experience for so long????
Thu Aug 07 11:48:46 +0000 2008
My new iMAC is on the network and Mac Office software installed! Next is getting email client to work with my IMAP server.
Wed Jul 23 15:33:15 +0000 2008
Enuf with Dull and Windoze! Just purchased an iMAC computer and looking forward to making the full transition to the MAC world! iPhone next!
Mon Jul 21 13:52:16 +0000 2008
My son may lose his drivers license because of speeding! Time to throw him out of the nest. I really need a drink!
Thu Jul 17 20:35:46 +0000 2008
Speaking of wikipedia, did anyone see the Simpsons last night -- where Homer tells Lisa that "he'll fix wikipedia when they get home"?
Mon Jul 07 18:14:11 +0000 2008
Have comp registration for SFE Phila conference next week for anyone interested in writing a review for PMN. Call me at 215-504-4164
Mon Jun 16 12:32:24 +0000 2008
Please don't register for my Networking Dinner scheduled for tomorrow! We have a nice size crowd and I already printed all the name tags!
Tue Jun 03 21:16:31 +0000 2008
Social Media is dead! Who - besides teenagers, stay-at-home moms, etc - has the time to devote to it in order to get any benefit?
Fri May 16 18:59:28 +0000 2008
Second part of the comment: "It would break down some of the completely isolated thinking that I’ve seen too often working in the industry."
Thu May 01 19:07:39 +0000 2008
Comment from Pharma Marketing Blog reader: "Frankly, I wish every person in pharma had this as required reading." There will be a test!
Thu May 01 19:07:05 +0000 2008
Looking for more Twitter Pals that tweet about marketing, pharma, healthcare, etc. and not what they had for breakfast today!
Tue Apr 29 19:39:00 +0000 2008
Michael Parks, VP Corp Communications at Centocor and blogger at CNTO411 will speak at PMN's Networking Dinner Reception on June 4, 2008.
Wed Apr 23 12:16:17 +0000 2008
My Twitter feed, which includes tweets from people I follow, is posted to Pharma Marketing Forums. I select my pals based on content.
Sat Apr 19 14:10:38 +0000 2008
I'm off to the Manny Awards in NYC! Another gala event - black tie optional. Hope to post tweets from my cell during the event tonight.
Thu Apr 17 15:50:57 +0000 2008
Wasted guerilla marketing. Who has time to walk around noticing flyers posted to telephone poles!
Wed Apr 16 19:52:19 +0000 2008
Web 3.0 physician back office tools may be incentives for e-details of the future! Any ideas along those lines out there?
Wed Apr 16 19:01:49 +0000 2008
Trying to sort out the issue of DTC advertising bypassing concept of "learned intermediary" and pharma responsibility to communicate risk.
Wed Apr 16 18:50:45 +0000 2008
Is there an MD out there that can send me personal copies of certain articles printed in JAMA and other medical journals?
Wed Apr 16 15:41:56 +0000 2008
Heading up to Princeton to inspect a couple of sites for the June 4th Pharma Marketing Networking Dinner Reception. More later...
Tue Apr 15 11:48:38 +0000 2008
How to improve your email ads: Don't send the exact same message to every list you rent! Personalize it to the list as well as the person.
Mon Apr 14 20:37:21 +0000 2008
Your chance of dying from "poisoning" from "unspecified drugs, medicaments, and biologicals": 1 in 393. Firearm assault? 1 in 314.
Fri Apr 11 17:12:07 +0000 2008
Return on education, return on relationships, return on this and return on that. Whatever happened to simple return on investment?
Thu Apr 10 18:39:29 +0000 2008
Any meeting organizers out there that can help negotiate the best deal for a networking event I am planning?
Thu Apr 10 18:36:54 +0000 2008
Seems like small pharmaceutical vendor companies are dropping like flies. Disconnected fax lines and ghost town Web sites!
Thu Apr 10 14:45:43 +0000 2008
Lunesta DTC spend = 87% of the TOTAL 2007 promo spend! A brand built almost entirely on DTC! Altho the building was not up to expectations.
Wed Apr 09 18:58:45 +0000 2008
Was just interviewed by a reporter. re: what the up front DTC ad buy season for network TV will be like. Will pharma cut back on TV ads?
Wed Apr 09 15:29:32 +0000 2008
A notice published on Pharma Marketing Network Forums -- a social network -- can be among the top 10 pages of a Google search! Search for it
Wed Apr 09 15:27:01 +0000 2008
O God! People are still upset that I accused Jarvik of being gay! But did they get a load of his hog-riding mensa mate?
Mon Apr 07 18:16:13 +0000 2008
Following up with people I met at the Sales & Marketing Exec Congress in Rockville last week. Mark Bard -- you are next!
Mon Apr 07 15:30:07 +0000 2008
Nielsen DTC spending numbers for the full year 2007 show a 3.1% overall decline. "Not a trend," says publisher of DTC trade publication!
Fri Apr 04 18:45:30 +0000 2008
Thinking about how to mentor and encourage young people of color to work in the pharma industry. It' tough to be upbeat these days!
Fri Apr 04 18:34:34 +0000 2008
Regarding catchy clinical trial names: "I lie awake at night thinking of these things," said Dr. Nissen. What about thinking why they fail?
Thu Apr 03 20:12:40 +0000 2008
Pharma Marketing Forum visitor count off the wall! Join up now at http:www.forums.pharma-mkting.com or just lurk and learn!
Thu Apr 03 18:53:22 +0000 2008
@adjustafresh Steve Rubel thinks bloggers and journalists all the same?! I'll have a lot to say contrary the that!
Thu Apr 03 13:23:51 +0000 2008
Is journalism vs. bloggerism fast becoming a moot point as more and more journalists blog & compete with bloggers? What do you think?
Thu Apr 03 13:04:04 +0000 2008
60% of respondents to a Pharma Marketing Blog poll say pharma industry is now in a recession (54%) or soon will be (6%). What do you think?
Thu Apr 03 11:10:19 +0000 2008
Heard on Fox Business News: "The Networks certainly would not support a drug that had sketchy results to be promoted on television."
Thu Apr 03 11:07:22 +0000 2008
Sorry about the duplicate tweets! Getting ready to go to my water color class. You got to think about what you will be doing when u retire!
Wed Apr 02 20:42:07 +0000 2008
More online ad recession news: Google searches reportedly down by as much as 6% year-over-year.
Wed Apr 02 17:48:01 +0000 2008
More online ad recession news: Google searches reportedly down by as much as 6% year-over-year.
Wed Apr 02 17:47:58 +0000 2008
@kevinmd CA does not prove that lack of DTC decreases drug costs or vice versa. Many Canadians see US TV DTC ads when watching US networks!
Wed Apr 02 14:57:40 +0000 2008
Quote of the day: "I've noticed over the past 5 years a deterioration of knowledge regarding FDA regulations by ad agencies."
Tue Apr 01 21:45:56 +0000 2008
Back from Rockville. I see that Pharmalot picked up my post about the Lunesta luna moth woes and cutback in 2008; the thrill of DTC is gone!
Tue Apr 01 20:30:33 +0000 2008
Despite the hoopla at ACC - or maybe timed in response - we will soon be blasted with NEW Vytorin ads on TV. Merck and SP will not give up!
Tue Apr 01 11:03:42 +0000 2008
Pharma congress note: david lapinski, assoc director, comm analytics, sepracor, says there will b cut in lunesta ads in 2008.
Mon Mar 31 14:16:15 +0000 2008
Time for me to put on my good shoes and mosey on down to the Executive Conference opening here in Rockville, MD - home of FDA!
Mon Mar 31 11:22:45 +0000 2008
Met Ed Silverman last night for a drink. He had H2O and paid the check! Probably a first for a "veteran journalist!" Nice guy from Brooklyn!
Mon Mar 31 11:20:30 +0000 2008
In Bethesda, getting ready for the big marketing & sales conference tomorrow -- heading down to the bar, see if anyone I know is here
Mon Mar 31 01:50:22 +0000 2008
Do we need conspicuous drug consumers that are marketed to like designers market fancy handbags to women! Botox & Viagra come to mind!
Sat Mar 29 20:30:38 +0000 2008
@saranne03 Hell breaks loose at ACC mtg. Write something up for me as an exclusive! You will be rewarded in Heaven and with full attribution
Sat Mar 29 19:58:00 +0000 2008
What's Spamhaus PBL Advisory if not a blacklist? And isn't it funny that an e-mail notification from them to me ended up in MY spam filter?!
Fri Mar 28 20:40:39 +0000 2008
I got an idea for my April fool's blog posting! But I can't tell you now - it would ruin the surprise. But how can I remember it myself? hmm
Fri Mar 28 17:57:30 +0000 2008
Twitter Haiku may be catching on. Try it! Every post should be 140 characters in length, no more, no less; it should make sense, no extra !!
Fri Mar 28 17:54:46 +0000 2008
Pfizer legal-eagle VP held on child pornography charges! Maybe his legal defense could be a side effect of some drug that that Pfizer makes?
Fri Mar 28 17:52:23 +0000 2008
Just read article that claims a good U.K. drug sales rep can earn up to 130,000 Euros ($205,000) per year! Is this true or merely hyperpole?
Fri Mar 28 17:11:19 +0000 2008
This Monday & Tuesday see me at the Pharmaceutical Sales & Marketing Executive Congress/Bethesda MD, moderating a panel on drug risk communs
Fri Mar 28 15:54:46 +0000 2008
Tried a newsletter template from Constant Contact. Not terribly satisfied with the result. Apologies -- I was pressed for time this morning.
Fri Mar 28 14:50:12 +0000 2008
Morning! Pharma Marketing News coming -- a day late, but worth the wait. Tuesday I will be leading a conf panel on communicating drug risks.
Fri Mar 28 11:50:41 +0000 2008
@rmurphey Yeah, Twitter haiku! I'm really into all things haiku, which may help me simplify my life by keeping me focused on the essentials.
Thu Mar 27 20:46:43 +0000 2008
Challenge: create tweets that are ***exactly*** 140 characters long - no more and no less -- see if you can. I've been trying for some time.
Thu Mar 27 20:19:39 +0000 2008
Awe! Jack Friday (PharmaGossip) don't like Twitter? Calls it Twatter - means expert at or fond-of performing oral-sex on the vulva. Figures!
Thu Mar 27 20:15:56 +0000 2008
Another thing I hate: When a YouTube video suddenly is "no longer available." Hey Google, this is NOT Tibet! Oh, copyright? Nevermind!
Thu Mar 27 19:49:13 +0000 2008
Hating spam filters! Thanks to gmail, hotmail, and yahoo mail the email gets through corporate firewalls and to clients and colleagues!
Thu Mar 27 17:43:48 +0000 2008
It's not lack of money that puts FDA in peril -- it's the user-fee induced rush: Late Drug Approval Linked To Safety Issues (WSJ).
Thu Mar 27 16:29:08 +0000 2008
FDA in Peril? Yes, from Commissioner von Eschenbach and his cronies! Can't wait for Dems to clean up the mess caused by Bush's neglect.
Thu Mar 27 15:15:48 +0000 2008
@heatherforce The March issue of Pharma Marketing News will talk about a new role for eDetailing.
Thu Mar 27 12:54:28 +0000 2008
Got some pushback on my Lunesta ROI analysis -- we just don't have the real numbers I'm told! Does anybody have the numbers?
Wed Mar 26 17:30:40 +0000 2008
@saranne03 "If Jack's in love, he's no judge of Jill's beauty." -- Ben Franklin. Could be applied to how FDA relates to drug industry.
Wed Mar 26 17:29:20 +0000 2008
My Twitter pals agree. FDA is not keeping up with the times! But I must say that FDA can learn a lot more from Ben Franklin than H. Ford!
Wed Mar 26 15:18:20 +0000 2008
FDA's Woodcock: "We must learn from Henry Ford" Wha! Let's see, wasn't Ford ANTI-REGULATORY? So last century any way!
Wed Mar 26 14:51:43 +0000 2008
@jobibish Thanks for the heads up about marketing to docs in India -- what the world would look like with lax govt regulations!
Wed Mar 26 13:57:53 +0000 2008
How much does the drug industry spend on search engine marketing and is it shifting more $ to search taking it away from online ads/sites?
Wed Mar 26 10:55:22 +0000 2008
Saw new Lunesta ad on NBC Nightly news -- less about sleeping well, more about waking refreshed!
Tue Mar 25 23:05:18 +0000 2008
@avidalone recession=boon for search? Does that mean $ shifted from online ads to search? or from TV or print? Thinking about pharma here.
Tue Mar 25 19:20:32 +0000 2008
@fbpda RevolutionHealth, 4 you who do not know, is a social network health site where people rate drugs, among other things. See my podcast.
Tue Mar 25 18:42:49 +0000 2008
@wevonium Good one - re Case is a boob to think pharma will spend more $ on RevolutionHealth
Tue Mar 25 18:40:56 +0000 2008
Steve Case (RevolutionHealth) is a boob if he really thinks the recession will force pharma to spend more on Internet marketing!
Tue Mar 25 18:33:52 +0000 2008
I'm thinking...if people really want to stay on my Twitter followed list, you should tweet some thoughts about the pharma and/or marketing.
Tue Mar 25 17:51:16 +0000 2008
Just set up "Mack and His Twitter Pals" forum to display my Twitter RSS feed, which includes tweets from all the people I follow on Twitter!
Tue Mar 25 16:01:59 +0000 2008
Just received a review copy of the book "Comfortably Numb: How Psychiatry is Medicating a Nation." Lately, I wish I was comfortably numb!
Tue Mar 25 13:30:15 +0000 2008
Is Seth Godin's ideas -- as in "Meatball Sundae" -- relevant to pharma? Has anyone read this book?
Tue Mar 25 10:46:36 +0000 2008
Large margins and easy money have made marketing easy for pharma -- will that be changing in the coming recession?
Mon Mar 24 19:11:52 +0000 2008
'Tis better to follow than be followed on Twitter? Or vice versa? Somehow I am following more people than are following me!
Mon Mar 24 15:14:57 +0000 2008
Mulling over a comment by an industry fan of Pharma Marketing Blog: "I love your gadfly nature and stirring the pharma pot!"
Mon Mar 24 14:25:30 +0000 2008
Reached 400 Feedblitz subscribers to Pharma Marketing Blog today! How can I increase that number dramatically, I wonder?
Mon Mar 24 12:17:00 +0000 2008
@KimDushinski re: Obama and Pharma -- what are the racial issues within the pharmaceutical industry? There are some...needs a forum
Mon Mar 24 11:24:24 +0000 2008
Thinking about Obama's speech on racial issues in America and how it applies to the pharmaceutical industry.
Sat Mar 22 16:33:59 +0000 2008
If I were a marketer at Heineken or Budweiser, I'd encourage people to post tweets on Twitter about what they are doing while drinking brew!
Sat Mar 22 13:34:00 +0000 2008
